5 Instagram Marketing Trends for 2020

Since its conception in 2010, Instagram has grown from a little-known photo sharing app to a social media powerhouse. Within the first two years, the fledgling platform shocked the social space by acquiring 40 million users. Unwilling to be outdone, in 2012 Facebook made a wise business move, acquiring Instagram for a billion dollars. By 2018, Facebook had grown Instagram to an astonishing consumer base, exceeding one billion monthly users and placing it firmly in the top 4 social media platforms. Astoundingly, today, Instagram is growing even faster than Facebook itself, particularly among younger people.

With 300 million users joining the platform every month, Instagram marketing makes so much sense. Besides the obvious sheer size of its consumer base, the basic functionality of the social media application lends itself to marketing and product endorsement. Savvy marketing companies are picking up on the ever-increasing opportunities that Instagram has to offer, and 2019 has presented quite a few.

2020 Instagram Trends

1. Instagram Stories: Since their creation in 2016, Instagram Stories have taken the social platform by storm. These powerful compilations of photos, text, and augmented reality allow users to communicate a wide breadth of information to their Instagram following in a single communication. When considered in the marketing space, Instagram Stories present an incredible opportunity for businesses to drop digital bombs of exciting promotional material for their community to view. The blessing and the curse of this Instagram marketing strategy is that stories only last for 24 hours. While this actually lends itself to a nice, clean Instagram page, it also means that the stories must be managed and updated regularly. However, marketing departments don’t seem to mind the workload so much once they discover just how impactful the stories are for their marketing funnel.

2. Integrated Approach: Although Instagram Stories are definitely powerful, research shows that an effective marketing strategy for Instagram trends toward the integration of Stories plus more traditional social pieces like still pictures and video. IGTV has made it possible to easily highlight brands through shareable video. Perhaps the most unique Instagram innovation, Cinemagraphs now offer a fascinating amalgamation of still photography and video to pique the interest of viewers. There is unfortunately no magic formula for the combination of these; however, the general idea is that if you’re regularly using all of the tools available, you’ll keep your content fresh, relevant, and varied. In turn, this should lead to increased interest and greater audience engagement.

3. Authentic Influencers: While utilizing influencers to promote brands can be extremely effective, these days, Instagram users can smell a phony from a mile away. If influencers are part of your Instagram marketing strategy, make sure that each of them is personally invested in the product and that their audience has confidence in their opinion. This goes a long way in establishing authentic promotion, and by extension, quality leads. Along this same line, many businesses are currently seeing success with influencer campaigns that involve a network of invested influencers who promote designated hashtags to unify their campaign across Instagram. This effective pairing of hashtags and influencer marketing ensures consistent branding through a marketing campaign while providing the authenticity that appeals to Instagram users.

4. Direct Purchasing: With the onset of buying direct on Instagram, businesses now have an open door not just to promote their products on the platform, but also to sell them. For Instagram marketing companies, this is fantastic news! Young people spend a lot of time on Instagram, and the convenience of purchasing directly through a platform that they are comfortable using means that you are much more likely to close the sale right there on Instagram. Primarily for this reason, Instagram Stories ads which contain purchase links consistently perform better than more traditional forms of advertising which route buyers away from the advertising platform to another website. According to Instagram’s own research, “of the 500 million accounts using Instagram Stories, one third of the most viewed stories come from businesses, and one in five stories gets a direct message from its viewers.” Clearly, Stories users enjoy interacting with and purchasing from their favorite brands on Instagram.

5. Channel to Channel Sharing: It’s no secret that Instagram has a variety of different feeds, and even a variety of apps to manage them. From Stories to IGTV to the Explore grid, Instagram trends show that the platform is increasingly streamlining the process of linking between its unique formats. This crossover means that it is now easier to boost views in different streams without having to reinvent the wheel. Brands can simply share the same content across a variety of Instagram channels. And since Facebook owns Instagram (as well as a number of other powerhouse social media applications!), it’s not surprising that Instagram content is also shareable across platforms.

2019 has already proven that Instagram marketing is increasingly popular and wildly effective, particularly among younger generations. Not surprisingly, 64% of 18-29 years use Instagram. Among those active users, 8 out of 10 follow at least one business, making Instagram perhaps the most compelling avenue for brands to reach Millennials and Generation Z.

The social space has always been known for creativity and innovation, and Instagram is no exception. Even this year, the platform has introduced a wide variety of new features. These innovations are not only thrilling to users, but also to businesses, who are increasingly discovering the seemingly limitless possibilities of engaging with their followings on Instagram.

However, navigating the social space and keeping up with engagement is often a daunting task for businesses who are unfamiliar with the application and/or its target audience. Teaming with an Instagram marketing company like Max Effect Marketing allows your business to fully utilize the benefits of social media without having to hire a full-time Instagram expert. This can lead to more unified branding, increased community engagement, and multiplied sales. 2020 Instagram marketing trends are in your favor. It’s time to leverage this powerful tool to grow your business.

Benefits Of Using Of Social Media In Healthcare

Social media has successfully reached every household. It is a great medium to seek and share health-related information to all ages across the world. With the internet era, people have easy access to health websites and can acquire basic knowledge to look out for symptoms or home remedies to cure health issues. There is a consistent outflow of engaging healthcare articles that benefits the healthcare sector.

Social media plays an integral part in educating and sharing valuable healthcare information during an emergency. This platform is advantageous if used in the right way.

Max Effect Marketing, a social media agency in Denver can help you in using it correctly.

Social Media and Healthcare

They are like two sides of the coin, social media and healthcare make a good pair only if the medium follows designed rules and guidelines required while dealing with such a sensitive sector. Fake news can create chaos, while informative posts can save lives.

• Awareness and counter misinformation

Social media is the key to make people aware of all the evolving diseases. However, at the same time, the continuous outflow of fake news can create a huge ruckus.

Healthcare organizations should send out the right message on outbreaks, new technologies, pre, and post healthcare information, something that benefits your audience. While preventive measures should be taken to filter fake news. One irrelevant story can be dangerous as social media is a mix of different audiences.

• Allows crisis communication

Social media is faster than newspaper. This makes it easy and fast to share breaking news or updates during a health crisis. The best example is when the typhoon Mangkhut hit the Philippines in 2018, the World Health Organization (WHO) was quick to post infographics before the typhoon and asked everyone to stay safe. Go through these handy crisis communication tips:

• Respond quickly within the first 2 hours.
• Contact your key stakeholder, spokesperson, and keep them in the loop.
• Build a strong rapport with your audience.
• Come with a strategic plan to convey your message to the people. i.e. about the disease and its treatment. Make sure it is simple to understand.

• Aids in public health monitoring

Social media can help in providing data sources, real-time data availability, and easy accessibility to ask and answer questions. It also gives you the leverage of providing current health information. This can also be a huge benefit to researchers while collecting data.

Health officials can share updates about a prevailing disease and educate the audience on getting the desired medication.

• Foster citizen engagement on sensitive topics

Some healthcare issues cannot be discussed in the open. Patients want to but cannot speak about some topics that are private and embarrassing. The American Sexual Health Association (ASHA) comes out with videos or a social media campaign to draw people's attention to sexual health.

Facebook groups are the best alternative as it has reduced the distance between a doctor and patient.

A recent research finding cited that nearly two-thirds (i.e. 64%) of teens and young adults claim that they have used mobile apps to search for health-related information. While one of five young people have been connected to health provides through online messaging, texts, video chat, etc.

Social media are also a great place to find reviews about a health organization before choosing one.

In this fast-paced life, social media is an instantaneously growing marketing tool for your brand while in the healthcare sector it is also an effective tool to aware, educate and share valuable information. Max Effect Marketing is the best social media agency in Denver serving the healthcare sector. Connect with us for more!

8 Highly Effective SEO Tips To Look For in 2019

Your business has survived 2018, and your online presence is thriving. However, the strategies you used in 2018 may not work in 2019! Find a new search engine optimization agency if they haven't informed you about the SEO trends that will rule in 2019.

Here are 8 tips from the best search engine optimization agency that will help your business thrive in 2019:

1) Make sure you regularly update your website content.

To ensure that your website is visited by customers regularly, update the content on the website periodically. Stay updated with the latest trends and SEO practices.

2) Demographic and audience-specific landing pages

Create landing pages keeping in mind the target audience. Getting 4000 visitors from a random retail shop is not going to benefit as much as 500 visitors from a magazine that covers your specific market. Hence, start designing landing pages for the different target audience and demographics to get conversions.

3) Give value to the customer experience when he pays a visit to your website.

Research by The American Express found that 86% of buyers are willing to pay more for great customer experience. With customer expectations rising, you have to enhance the user experience that your website provides its visitors.

4) Your customers are already watching you, build your online reputation strategy

You read reviews before buying a product. Likewise, your customers also read reviews before buying your services and keep in mind all the plus and minus points. Hence building a healthy online reputation is a must.

5) Having a local SEO presence is a big plus.

Did you know? 46% of searches done on the internet are the local searches and the percentages are increasing every year. That's a big number and your business can benefit majorly if your SEO agency carries out local SEO with the utmost attention.

6) Do not forget to include your business on Google My Business page.

This is now an important local SEO strategy. Once you get your business on My Business page, your chances of getting featured on Google’s Local Pack, Local Finder, and Google Maps increase. Your local customers can now find your business with ease.

7) Implement a strong Call-To-Action

Keep a close track of how your audience is interacting with various CTAs before finalizing one. A good CTA can always convert and some even believe that CTAs perform better than AdWords.

8) Track your website performance through analytics

Creating a website is just not enough. Keep track of the website performance and analyze the metrics. You will know the pages and the content that you need to enhance. You will also get to know if you need to improve your website navigation buttons or other user experience functions.

There will be many new trends coming in 2019 and your website has to be loaded to tackle them. Implement the latest SEO techniques and most importantly, be genuine. Google is turning smart day by day, and it's just going to be hard to trick Google with irrelevant content.

Max Effect Marketing is the best search engine optimization agency in Denver. Get found on 1st page of search engines with our SEO services. Grow your business with a results-driven approach. Contact us now!

Check Out The Right Time To Post On Instagram

Social media is a boon for many social media marketers like us! You have good quality content but if you lack patience and post it at the wrong time, your audience might miss your updates. Thus, you need to adjust your time that matches your audience’s availability.

Instagram rules with 1 billion monthly active users with more than 500 million users using the online platform every day. Instagram might be just an entertainment platform for many but various digital agencies are vying to improve and increase their engagement for better profits.

If you want to increase your engagement rate, you need to know the following:

Best Time To Upload Your Content On Instagram

The engagement rate of Instagram is about 1.60% per post. Instagram is a visual-first platform that makes it visually pleasing and engaging with its crisp caption.

Let’s understand when your Instagram posts can fetch maximum likes.

• Wednesday is the perfect day to attain maximum engagement.

• Posting on Wednesday at 11 a.m. and Friday at 10-11 a.m. is the peak time to upload.

• Safe time to post is Tuesday to Friday from 10 a.m. to 3 p.m.

• Just rest on Sunday as it doesn't give good engagement.

• Refrain posting late night and early morning from 11 p.m. to 3 a.m.

Instagram users love posting their daily snack meet, food diaries, travel tales on social media alluring others with filtered and creative photos. While for a B2B business, Instagram offers amazing features like creating video content that grabs more eyeballs.

Internet marketing services should post aiming at the working class that visits Instagram during lunch breaks, after working hours and not forgetting the late night scrollers. Thus, it is advisable to post your content when your users are totally free in afternoons, evenings, and night.

According to a recent report by Sprout Social, the ideal time to catch your audience is from Tuesday to Friday at any time between 9 a.m. to 6 p.m. The timings can change dramatically.

We bring to you a curated list of timings for the whole week.

High levels of Engagement during the week (as per CDT):

• Sunday: 10 am – 2 am

• Monday: 11 am – 5 am

• Tuesday: 5 am, 9 am – 6 pm

• Wednesday: 5 am, 11 am, 3 pm

• Thursday: 5 am, 11 am, 3 – 4 pm

• Friday: 5 am, 9 am – 4 pm

• Saturday: 11 am

The Rage of Instagram

Instagram is a crucial platform to highlight goods and products like tech, consumer goods, healthcare, media and likewise. Online marketing companies prefer displaying their content on a predecided time for better audience engagement.

For consumer goods, the best time is on Wednesday at 3 p.m. Also, posting from 11 a.m to 5 p.m. from Monday to Friday is regarded to be the safest time. On Saturday, uploading your content at 10 a.m. can yield good attention.

Tech companies need to post their goods and services online on Wednesday from 6 a.m. to 9 a.m. Healthcare services can add their content on Tuesdays at 8 a.m. It should be noted that evening and late night posting from 6 p.m. to 6 a.m should be avoided.

If you are eyeing for better engagement, using Instagram at the right time could be beneficial. Want to know more about us?

Max Effect Marketing is the #1 digital marketing agency based in Denver. Want to increase sales, visibility & engagement? Try our online marketing services. Contact us Now!

All You Need To Know About Radio Advertising

Radio advertising:

Radio is a powerful medium for marketing. Radio advertising is the advertisements on air which are paid placements to promote events, services or products. Just like television advertising (the commercials you see on television during the shows), some advertisers focus their marketing on radio advertising. You can also call this strategy radio marketing. Buying commercials to promote services or products through the radio industry is called radio advertising.

Common Forms Of Radio Advertising:

• A radio spot in the advertisement unit
• Sponsorship of radio programs
• Sponsorship of radio broadcasts
• Spit radio advertising
• References
• Interview in the studio
• Radio announcements
• Thematic broadcast information and advertising

Radio Advertising Can Boost Your Business:

Radio marketing offers the opportunity to deliver a simple and powerful message to the targeted group of consumers which may be interested in your product or service. You can produce the ad for the marketing of your service or product by yourself with less effort. Then you need to identify the stations which can best serve your targeted market. You can even collaborate with popular DJs with a huge following to market your product or service on air during their shows. It provides an additional endorsement boost to your radio spot.

Most Important Things You Should Know About Radio Advertising:

• Find your target market
• Know the expenses
• Decide the schedule
• Use the right amount of words

Top 10 Reasons To Advertise On The Radio:

Radio sells everywhere: Radio is top mobile medium. Radio is everywhere, in the car, at play, at work, at home and on the phone. So, through the radio your advertisement has higher chances to reach a broader audience.

Radio sells speedily: Research shows that radio is the medium that regularly reaches audiences within 3 hours of its largest purchase of the day.

Radio escapes advertising‘s litter: Radio is an uncluttered medium. Radio, at around 10 minutes of advertising per hour, gives less than 1/5 of its time to advertisements.

Radio stars in the theatre of the mind: Radio's emotion-evoking sounds and word pictures stimulate the most emotion-filled pictures the mind can comprehend.

Radio sells with the familiarity: Let's take an example of your personal life when you have something very important to talk to someone, which medium you prefer to show through a picture to write or to talk with the emotion of human voice and intimacy.

Radio advertising is an active medium: Radio has the ability to create demand, stir emotions and sell your service or product. We all know that today's competitive marketplace demands an active medium just like radio.

Radio's targeted advertising sells: Radio's various formats allow you to pinpoint your advertising on the stations that match best to your customer's interest. Radio's different targeting abilities save your money also.

With radio marketing you are always on the front page: Radio advertising helps you be on the front page and center in the attention span of listeners when your advertisement is on air.

Reach is good but selling occurs because of regularity: TV and newspaper are reached media they can help you reach a number of people. Psychologists reveal that consumers need to be exposed to an advertising message at least three times before it starts to penetrate. Radio is the reach and frequency medium that can do it better.

Radio marketing is cost-effective: TV and newspaper ad rates are up. Radio advertising costs less than any other medium of advertising.

Depending on the way consumers use radio, the main strategies which can be optimized to build frequency and enhance the success of advertisements are:

• Advertise short and with compelling bursts.
• Monopolize a day and saturate a minimum number of radio stations in a complete day.
• Focus advertising into the narrow tones of the day such as morning drive, nights show or evening drive.

Effectiveness Of Radio Advertising:

Radio advertising can be very effective when you are reaching a confined audience. When advertising on the radio, it is crucial to understand your target market. If you are looking for a mature audience, you need to find a station that plays the classics or talk radios. Similarly, if you want the younger audience, you need to avoid the stations that okay oldies music or news. You need a station that plays current hits and has a reputation to reach younger listeners. It is very important to find the right audience. When you are done with this you are ready to launch radio ads which will definitely communicate your message, inform about your service or product and motivate the listeners to make a move. Radio advertising can be amazingly effective when used smartly.

Incorporating Radio Advertising Into Your Marketing Techniques:

No marketing medium can provide you a well-rounded marketing campaign. By combining traditional marketing methods such as radio marketing with digital marketing you can grab a larger audience. Promoting your website and your services through your radio advertisements is a fabulous way to bring prospects to your site and business. The best time and best radio station to advertise your business depend on the target audience. Local radio stations provide demographic information about their audience. So that it is easy to find the best fits for your current campaigns.

7 Potent ways to enhance your Facebook Business page

With over 80 million small and medium-sized business pages, Facebook is considered to be the most popular social networking site for marketers to boost social media traffic. Promoting your brand online is the easiest way to enhance your business.

Simply creating a Facebook Business page is not enough. For large business companies, handling Facebook business pages can be difficult owing to time constraints. Under such circumstances, seeking the help of a digital marketing agency may boost your brand on social media platforms.

Facebook will play its role in providing visibility, but it is also important that the brand comprises the right resources, strategy, and proper understanding to use social platforms to connect with their audience. To continue the smooth functioning of your Facebook Business page, it’s important to know how these internet marketing services work.

7 ways to make the most of your Facebook Business Pages

Have you optimized your Facebook page? If not, then you will fall back in boosting your brand presence and business goals. Head straight down as we take you to these simple and easy-to-implement ways!

1. Business page templates

You are given a varied choice of templates to select that fits with your business type. These templates facilitate with features like call-to-action buttons and can be used to showcase promotions, posts, offers and likewise.

Restaurant owners can directly upload their menu and can also customize included tabs to add videos and other services. While other business services can add their company goals, vision, and services.

2. Call-to-Action (CTA)

It is important to review the CTA buttons and carefully select the one that suits your business. Just below the cover page, you can update the button as per your current campaigns and offers. You can even add a CTA URL to create brand awareness.

Do update your CTA as per your business objectives at regular intervals. Be more creative and authentic by designing your own cover page.

3. Cover image

The cover image should explain your products and services. Design a cover image that stands out from the others. Make sure it leaves a strong impression on your audience urging them to avail it.

4. Facebook recommendations

These days, people rely on reviews before deciding to select a company’s services. Thus, it is important to highlight your positive feedback and learn from the negative responses.

Build social proof by posting customer feedback, reviews on your business page using a digital marketing agency that offers all digital marketing related services. This common feedback tool allows the customer to add photos, reviews and enables to add tags making it more interactive.

5. Facebook Messenger

Bring transparency in your business by using an open medium to communicate with your target audience. Facebook also provides a business page messenger that supports 24/7 customer service offline. Stay connected both online and offline!

6. Share good content

If your company has achieved a milestone, then share it with your customers. Make them a part of your happiness by revealing your success stories. Make it more interactive with discussions, humorous jokes and not just babbling about your brand all the time.

For a professional company, share news or blogs surrounding any recent trends going on in the market. Share news and relevant articles to update your customers this may help to build trust.

7. Rewards

It is very important to appreciate your customer’s participation by rewarding them. Come up with competitions, contests or a game to engage them with the brand.

Conclusion :

As a businessman, it is important to evolve your ways of promotion using social media platforms. Max Effect Marketing, an online marketing company will help in updating your brand and keep you connected with potential customers.

Description:

Max Effect Marketing is a #1 digital marketing agency based in Denver. Want to increase sales, visibility & engagement? Try our online marketing services. Contact us now!

Super 7 Tips on Choosing a Good Domain Name

Your business website serves as your business card, your brochure and a guide in cases of an online store. So why not make a proper selection for this most important aspect of your website – the domain name.

A domain name must be unique and easy to remember. Selecting such a name might be daunting at first but later it is worth the effort.

As a reputed full-service web design agency, we have a few best practice examples that work, which are as follows-

1. Opt For The .com

.com is apparently the oldest, most used and easiest to recollect. Being unique by selecting extensions like .me could look cool but selecting .com is simple and effective.

A majority of websites look for the .com and once it is selected by someone, then the selections get limited to .net and .org.

Image source - https://pixabay.com/illustrations/domain-internet-web-dot-com-www-2121820/

2. The Appropriate Length

A short name is easy to pronounce and easy to remember, but if it is too short it has just the opposite effect. Also, abbreviations can get to complex to pronounce and remember.

Do not cut the whole name in order to shorten. Never sacrifice clarity in order to achieve a short name.

Keep it brief and strike just the right balance. In case your product is largely referred to by its acronym, go for it.

3. Ensure It Is Pronounceable

Your domain is the face of your company in the online space.

Avoid using hyphens and numbers to avoid making it sound complex. However, if you realize that adding a number will do good, include it. Users may not speak your website name aloud, but pronounceability is quite essential.

Names that do not require a person to think are easiest to remember and inspire positive associations.

Imagine this – People are not able to connect to you, because they misspell your name. They are not able to search you due to this and you lose potential traffic.

Disappointing, isn’t it?

So, the answer is to make it simple and ensure it sounds like a brand.

4. Select The Unique One

With so many competitors in the market, consumers often get confused between names that sound similar. Pick up a domain name that is unique, to avoid any confusion with similarly named websites.

Remember - Never opt for a name that can be easily confused with another brand’s website.

After all, you do not want to get into a lawsuit for infringement of a trademark. Seek the help of a website design company when you select a domain name.

They will help you to select a name that does not violate trademark conditions.

5. Insert keywords

It is quite sensible to include your keyword in the website name. Having a performing keyword in website URL helps in SEO activities.

Do not pick a keyword phrase. On the contrary, it will land you in spammy tactic. People will misinterpret as a spammy or low-quality brand. Not only are long keywords ineffective but they are also hard to pronounce.

6. Modify if required

It may be possible that the domain name that you desire is selected by someone else.

Fret not! You can append or modify it slightly before getting the name registered. Be relevant and unique and pay for the best.

7. Write the correct spelling

You might get impressed by names such as Tumblr and Flickr, who have dropped some letters from their names and still have succeeded. Although it may sound cool, it may take immense efforts to make a brand succeed.

On the other hand, we do not see many brands using such domain names.

As a reputed provider of web services, we can vouch that these tips can help you achieve the most effective domain name for your website.

Based in Denver, CO Max Effect Marketing is a full-time web design agency specializing in web development, digital marketing, email communication and every other strategy your business may need. With our cutting-edge digital marketing and web development services, we can help you achieve your marketing and business goals.