Your business website serves as your business card, your brochure and a guide in cases of an online store. So why not make a proper selection for this most important aspect of your website – the domain name.
A domain name must be unique and easy to remember. Selecting such a name might be daunting at first but later it is worth the effort.
As a reputed full-service web design agency, we have a few best practice examples that work, which are as follows-
1. Opt For The .com
.com is apparently the oldest, most used and easiest to recollect. Being unique by selecting extensions like .me could look cool but selecting .com is simple and effective.
A majority of websites look for the .com and once it is selected by someone, then the selections get limited to .net and .org.
2. The Appropriate Length
A short name is easy to pronounce and easy to remember, but if it is too short it has just the opposite effect. Also, abbreviations can get to complex to pronounce and remember.
Do not cut the whole name in order to shorten. Never sacrifice clarity in order to achieve a short name.
Keep it brief and strike just the right balance. In case your product is largely referred to by its acronym, go for it.
3. Ensure It Is Pronounceable
Your domain is the face of your company in the online space.
Avoid using hyphens and numbers to avoid making it sound complex. However, if you realize that adding a number will do good, include it. Users may not speak your website name aloud, but pronounceability is quite essential.
Names that do not require a person to think are easiest to remember and inspire positive associations.
Imagine this – People are not able to connect to you, because they misspell your name. They are not able to search you due to this and you lose potential traffic.
Disappointing, isn’t it?
So, the answer is to make it simple and ensure it sounds like a brand.
4. Select The Unique One
With so many competitors in the market, consumers often get confused between names that sound similar. Pick up a domain name that is unique, to avoid any confusion with similarly named websites.
Remember - Never opt for a name that can be easily confused with another brand’s website.
After all, you do not want to get into a lawsuit for infringement of a trademark. Seek the help of a website design company when you select a domain name.
They will help you to select a name that does not violate trademark conditions.
5. Insert keywords
It is quite sensible to include your keyword in the website name. Having a performing keyword in website URL helps in SEO activities.
Do not pick a keyword phrase. On the contrary, it will land you in spammy tactic. People will misinterpret as a spammy or low-quality brand. Not only are long keywords ineffective but they are also hard to pronounce.
6. Modify if required
It may be possible that the domain name that you desire is selected by someone else.
Fret not! You can append or modify it slightly before getting the name registered. Be relevant and unique and pay for the best.
7. Write the correct spelling
You might get impressed by names such as Tumblr and Flickr, who have dropped some letters from their names and still have succeeded. Although it may sound cool, it may take immense efforts to make a brand succeed.
On the other hand, we do not see many brands using such domain names.
As a reputed provider of web services, we can vouch that these tips can help you achieve the most effective domain name for your website.
Based in Denver, CO Max Effect Marketing is a full-time web design agency specializing in web development, digital marketing, email communication and every other strategy your business may need. With our cutting-edge digital marketing and web development services, we can help you achieve your marketing and business goals.
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