Social media is a boon for many social media marketers like us! You have good quality content but if you lack patience and post it at the wrong time, your audience might miss your updates. Thus, you need to adjust your time that matches your audience’s availability.
Instagram rules with 1 billion monthly active users with more than 500 million users using the online platform every day. Instagram might be just an entertainment platform for many but various digital agencies are vying to improve and increase their engagement for better profits.
If you want to increase your engagement rate, you need to know the following:
Best Time To Upload Your Content On Instagram
The engagement rate of Instagram is about 1.60% per post. Instagram is a visual-first platform that makes it visually pleasing and engaging with its crisp caption.
Let’s understand when your Instagram posts can fetch maximum likes.
- Wednesday is the perfect day to attain maximum engagement.
- Posting on Wednesday at 11 a.m. and Friday at 10-11 a.m. is the peak time to upload.
- Safe time to post is Tuesday to Friday from 10 a.m. to 3 p.m.
- Just rest on Sunday as it doesn't give good engagement.
- Refrain posting late night and early morning from 11 p.m. to 3 a.m.
Instagram users love posting their daily snack meet, food diaries, travel tales on social media alluring others with filtered and creative photos. While for a B2B business, Instagram offers amazing features like creating video content that grabs more eyeballs.
Internet marketing services should post aiming at the working class that visits Instagram during lunch breaks, after working hours and not forgetting the late night scrollers. Thus, it is advisable to post your content when your users are totally free in afternoons, evenings, and night.
According to a recent report by Sprout Social, the ideal time to catch your audience is from Tuesday to Friday at any time between 9 a.m. to 6 p.m. The timings can change dramatically.
We bring to you a curated list of timings for the whole week.
High levels of Engagement during the week (as per CDT):
- Sunday: 10 am – 2 am
- Monday: 11 am – 5 am
- Tuesday: 5 am, 9 am – 6 pm
- Wednesday: 5 am, 11 am, 3 pm
- Thursday: 5 am, 11 am, 3 – 4 pm
- Friday: 5 am, 9 am – 4 pm
- Saturday: 11 am
The Rage of Instagram
Instagram is a crucial platform to highlight goods and products like tech, consumer goods, healthcare, media and likewise. Online marketing companies prefer displaying their content on a predecided time for better audience engagement.
For consumer goods, the best time is on Wednesday at 3 p.m. Also, posting from 11 a.m to 5 p.m. from Monday to Friday is regarded to be the safest time. On Saturday, uploading your content at 10 a.m. can yield good attention.
Tech companies need to post their goods and services online on Wednesday from 6 a.m. to 9 a.m. Healthcare services can add their content on Tuesdays at 8 a.m. It should be noted that evening and late night posting from 6 p.m. to 6 a.m should be avoided.
If you are eyeing for better engagement, using Instagram at the right time could be beneficial. Want to know more about us?
Max Effect Marketing is the #1 digital marketing agency based in Denver. Want to increase sales, visibility & engagement? Try our online marketing services. Contact us Now!
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