Are you setting up an Ecommerce Website? Here is the plan!

Ecommerce website development is no longer the complex and daunting task it once was. Ecommerce development platforms have made the process seamlessly effortless for any web design agency. Yet, many things need to be considered before you hire the right ecommerce web design company to create your business website.

Many business owners keep pondering the idea of custom ecommerce website development but are not sure how to approach it correctly. Here are a few things you should know before hiring a web design agency to create your website.

A premier ecommerce web design company, Max Effect Marketing is one of the biggest names in the Denver ecommerce development world. Learn more about our custom ecommerce website development services today!

6 Things You Must Consider When You Want to Set Up an Ecommerce Website

Products, Services & Sellers Selection

In-depth market research and competitor analysis are essential for an ecommerce business owner to determine their unique niche in the market. For your new ecommerce website to succeed in an already congested online marketplace, you’ll need to stand out from the crowd, not get lost in it. Things you need to prepare for include the products or services you’re going to offer on your ecommerce website along with reliable third-party sellers (if applicable).

Target Audience Research

The next step includes learning about your potential customers, their buying preferences, expenditure behaviors, demographics, location, and the devices they’re using to browse various ecommerce platforms. Any ecommerce marketing agency will utilize all this information about your prospective buyers to determine your ideal target audience.

Ecommerce Web Design Company 

Undertaking a custom ecommerce website development project singlehandedly is not a wise decision. Creating a mobile responsive, user-oriented, and intricately designed ecommerce website has a multitude of highly technical moving parts. Hence, hiring the services of a reputed ecommerce web design company is generally considered a brilliant idea.

Domain Name & Template Finalization

Creating a unique online identity to reflect the true purpose of your ecommerce website can offer fantastic branding opportunities down the line. You can shortlist some catchy domain names and settle on one that suits your company. A supremely catchy title and a simple-to-navigate yet sophisticated ecommerce website template can work wonders to supercharge your business.

Payment Methods & Gateway Integration

Any ecommerce website without integrated payment gateways and multiple payment methods is considered incomplete. Offering various payment options, including debit cards, credit cards, Apple pay, PayPal, Google pay, etc., is an ideal Denver ecommerce development practice. The ease of transaction attracts online shoppers to your ecommerce website.

Inventory, Orders & Shipping Management

An efficient ecommerce website must have integrated inventory keeping, order tracking, and shipping management software for enhanced functionality. You should ensure that your online customers can place, track, cancel, return, or modify orders with ease. At the same time, you’ll need to take regular inventory stock and manage order shipping effortlessly to keep your ecommerce website profitable.

Are you looking to hire a professional ecommerce development company? Please fill out our web design questionnaire or get in touch with us.

Top 5 PPC Strategies to Supercharge your eCommerce Site

PPC (Pay-Per-Click) is an effective online advertising strategy that helps to popularize an eCommerce store and promote its products.  These ads are displayed on search engines, websites, and social media networks.

PPC ads are the ideal choice for small businesses because your ad campaigns can be as small, or as large, as you would like.  To reap the benefits of PPC advertising, you don’t need to break the bank with your budget.  PPC campaigns work excellent for small businesses, provided they be run with an effective plan and sound strategy.  When you hire a reputable PPC campaign management service, you will surely achieve high search engine visibility, a boost in sales, and a return upon your initial investment.

In this blog, we will highlight some important PPC strategies that can supercharge your campaign and help you reach your eCommerce business goals.

1.       Display Ads at the Right Time

You’ve no doubt heard the saying “timing is everything”.  This rings extremely true in PPC marketing.  Delivering your ad to the right person at the right time can mean the difference between a lead generated and just another impression.  Try to do some research so you know when your audience / target demographic is the most active on the platforms you will be advertising on.  Then, build an advertising schedule based on your findings.  This is something that can also be handled by a PPC campaign management service, should you elect to hire one.

2.       Target Mobile Devices

Mobile eCommerce has been trending up like a rocket ship these past couple years.  Several of your advertisements should be designed specifically with mobile users in mind.  These days, consumers prefer to use their mobile devices to shop online.  Your PPC ads and eCommerce website must be designed for a mobile user.  A professional PPC campaign managementservice can help ensure that all landing pages follow mobile-friendly best practices.

3.       Schema Markup on your Product Page

When someone sees your ad on the Google Search Page, before they even click to go to your website, they will see what Google calls “Product Rich Cards”.  These will display some text information and your product image right on the Google results page.  So, it is necessary to use the schema markup testing tool to display content in the most engaging visual format possible.  You also want to highlight the items you think will drive the most people to your landing page.

4.       Run Dynamic Targeting Campaigns

With dynamic targeting campaigns, you can run various campaigns on the same website and even within the same ad set.  The dynamic ad will automatically arrange your website into groups that are personalized to your business.  Products such as essentials, baby care, appliances, fashion, electronics, phones, and laptops (and so much more) will be grouped by AI and shown to people most likely to click on these dynamic ads.  Dynamic ads are also great for retargeting – for example, perhaps somebody has visited your website in the past but did not purchase anything.  By targeting these people who were on your website, you may spur them to finally make that purchase, all with the help of a dynamically targeted campaign.

5.       Run PPC Ads on Facebook and Instagram

These days, an increasing number of people spend their time on websites such as Facebook and Instagram. In order to most effectively advertise on these sites, you may need help from a PPC campaign management service. These websites can micro target people who would be most interested in your product.  By utilizing tools such as custom audiences, event targeting, life lookalike audiences, and more, you can get your ad in front of hundreds of people squarely in your target demographic.

We hope that some of the eCommerce strategies detailed in this blog will help you optimize your ad campaigns and help increase your ROI.  For more information about how a PPC campaign can supercharge your business and help it flourish, check out the best PPC service in Denver – Max Effect Marketing.  Call us today!

SEO For Healthcare: Five Tactics for Healthcare Providers to Rank Their Website on Google!

Have you ever wondered what tactics doctors and healthcare providers use to rank their websites and medical practices on Google? Medical firms like to be at the top of a search engine’s list of information, for natural reasons.  Every purchasing decision requires some amount of trust on the part of the buyer, but this is supercharged when making a medical decision.  

The higher your website is, the more baseline trust you will have with your customer, leading to a higher conversion rate.

So how can you move your website up Google’s results page?  The answer is SearchEngine Optimization.  Below are five of the most effective SEO tactics you can implement on your healthcare website to increase your ranking basically overnight!

1. Make Sure Your Healthcare Website is Compatible with Mobile Devices!

The importance of mobile-friendliness in SEO for doctors cannot be overstated.  As much as 62% of internet users currently use a mobile phone to access the internet.  If your website is not compatible with mobile devices or smartphones and tablets, you are missing out on millions and millions of potential customers because you are not existing where they are.

2. Select the Correct Keywords!

Any marketing strategy needs an intimate understanding of the target demographic.  In the world of SEO, learning what keywords people will utilize when looking for the healthcare services you offer is perhaps the most important step you can take.

Having strong keywords that match with the search terms your potential customers will be using raises the chances of appearing high.  The trick is to optimize keywords in a natural way to make the content more creative and engaging.

3. Use Social Media to Your Advantage!

To assess the consistency of a website or a single webpage, search engines weigh various factors.  Social media can easily grab attention from a wide audience and drive traffic to your website, which creates a positive feedback loop by increasing the visibility of your website to search engines.

4. Create Content that is Unique and Original!

Many healthcare companies have very similar content on their pages as their competitors.  The key is to make the medical jargon more everyday speak, something your potential customers can understand and interact with.

Use suitable material to educate the followers and showcase the best parts of your practice or service.

5. Encourage the Use of Online Reviews!

When you’re not interacting with a new patient face-to-face, it’s challenging to make a positive impression.  The problem can be solved with the aid of online feedback.  It’s a no-brainer that making positive feedback from former customers is beneficial in attracting new customers.

High Google ratings, Yelp reviews, and HealthGrades scores can instill trust in your company from new customers, increase authority in your website, and will also improve your search rankings.

In a nutshell, it’s never too late to get started in the field of Healthcare SEO.  Regardless of how much content is on your website, it is better to get started earlier rather than later.  It’s like the old Chinese proverb goes, “The best time to plant a tree is ten years ago.  The second-best time is today.” Websites take time to rank in search engines, so the only way to get a head start is to start now!

Looking for help with your SEO? Contact the BEST digital marketing agency in Denver, MAX EFFECT MARKETING! We work to provide big-picture solutions at small-business prices.  Call us today to get started!

5 Crucial Benefits of Social Media Marketing Every Business Needs to Know!

Businesses are embracing social media marketing as a digital advertisement medium. As social media sites have proven to be more than a trend over time, many companies now have budgets for accessing billions of social media users. As one of the well-known Denver’s Social Media Agency, we will always suggest social media marketing tactics to rise in your business.

Marketing campaigns such as advertising generate more revenue for social media platforms than conventional advertising platforms such as TV, radio, and newspaper.

Although it can seem to be enormous, its significance cannot be overlooked. It is critical that 97 percent of advertisers use social media for business, and 78 percent of salespeople outsell their competitors by using social media.

Here are some of the advantages that any Social Media Management Company can benefit from social media marketing.

1. Targeting an Audience

This is one of the most significant advantages that social media networks have brought to the business world.

When a company posts advertising on a social media site, they specify the user’s identity who can see it. As a result, companies can quickly meet the target market with their goods.

Before the advent of social media marketing services, businesses struggled to decide how well their ads were aimed and whether they met the intended audience.

2. Customers Will Get in Touch with You Directly.

Businesses will directly communicate and keep in touch with their customers through social media platforms. Rather than working to various means, a social media management company should connect directly with its clients whether it has new goods, revenue, or other news to share.

3. Website Traffic Has Increased

Social media marketing increases the number of channels available for drawing inbound visitors to the website. Any social profile you have is a possible route to your website, and each post is a new chance to add value and show viewers and followers why they should visit your website. These visits can eventually result in more leads and conversions.

Want a hike in your website traffic? As one of the best Denver’s Digital Marketing Agency, we will help you get more website traffic by using our PPC services.

4. Campaigns Consisting Multiple Channels

Buyers today switch between networks easily, going from a website to Twitter, then to email, and then back to social. Although social media has an effect of its own, it is amplified as it is incorporated into marketing campaigns and policy.

Social networking posts supplement and validate your marketing on other platforms, and they provide you with an additional chance to meet your audience wherever they are.

Our company focuses more on marketing on social media platforms, especially Facebook, to get more sales revenue as people tend to visit social media platforms more often.

5. Far Less Expensive

Social networking is significantly less expensive than conventional marketing strategies. Most of the time, it is open. A business can quickly remind their clients and the world about a deal happening at their locations with a simple post on social media sites, with no costs involved.

Rather than purchasing a full-page commercial in a newspaper or paying for expensive prime time on television, social media has reduced previously high publicity costs.

Are you also trying to select an affordable social media agency in Denver? Switch to us for better and affordable Social Media Management In Denver.

The Bottom Line!

Businesses will benefit greatly from social media. Social media marketing is inexpensive and allows for direct and timely contact between companies and consumers.

Max Effect Marketing is the top of Denver’s Social Media Marketing company assisting in various digital marketing services. If you need to grow your business digitally, don’t forget to contact us!

 

Top 3 Tips on How to conduct Social Media Audit in just 30 minutes!

The internet is quite an overwhelming place with so many social media platforms. Unfortunately, firms think they have to be everywhere all the time, on all social media platforms. The problem is trying to spread your social media managers so thin by gripping over every platform.

Little do businesses know that not all social media holds the same value or weight as each other. Thus, it is imperative to carry out a social media audit.

Get in touch with an expert digital marketing agency in the USA to help you with social media audits.

It is a process of cramming your social media profiles, evaluating your performance, and looking for opportunities to progress. Read the entire blog to know how to conduct a social media audit!

Let us begin, shall we?

Are you looking for an internet marketing agency in Denver? Get in touch with us.

Top 3 Tips to Ease your Social Media Audit!

• Uncover All Your Social Accounts:

The first step is to find social media accounts for your brand. In most cases, it is likely a blend of:

• Instagram
• Facebook
• Twitter
• LinkedIn
• Pinterest
• YouTube

Note: You should uncover any static pages your firm may have.

Once you have found all the social media accounts of your business, it's time to fill in the Social Media Profile info.

• Find Relevant Data for Each Social Media Account:

It's time to look into each social media platform and see what you uncover.

For each platform, you can divide them into these categories:

• Engagement: How many people respond to your posts?
• Audience: The size of your audience.
• Content: What post types work best.
• Traffic:How much traffic each platform drives to your website?

Key Point: You need to decide at what time intervals you want to review for your audit.

Do you need help in finding data for your social media account? Get in touch with digital marketing agencies in the USA.

• Act on your Findings:

Next, it is time to start tapping what you have learned into action.

To do this, break down the tasks into two buckets:

• Quick Wins
• Big Picture Wins

The findings you make from your audit will be exact to your brand. But as an initial point, when it comes to Big Picture Wins, you should be looking for repeatable tactics to help you attain your overall goals.

At the end of the day, carrying out a social media audit is an essential chunk of understanding your audience and better serving their needs and interests.

Just by doing so, you can gain lots of understandings of how your audience relates to content and what they're speaking about your product to better tailor your more extensive business and marketing tactics.

Are you in need of social media optimization services?

We are here for you!

We, at Max Effect Marketing, have an expertise of more than 7 years. To date, we have served more than 700 clients. We are one of the best social media optimization services in Denver. Contact us today and reach out.

Top 6 Steps of Website Design Process to create highly engaging UX and UI!

User Experience is all the interaction your business has with people on all your platforms such as website, social media, apps, mobile sites, etc. This might sound like an exhausting number of situations to consider, and it is.

The problem can be solved by creating a good user experience design that focuses on the user, regardless of wherever they are. The purpose of good UX is to assist the users in doing what they wish to do while interacting with the business.

When you keep your audience’s feelings in mind, only then can you create strong UX. A strong UX arranges all the information and interactions in such an order that pleases your audience. When people like the UX on your site or app, they are most likely to stay more and become your customers.

If you do not have the expertise in designing a website, you can always take the help of a web design agency.

Looking for a responsive web design agency in Denver? Check out Max Effect Marketing.

Do you wish to have crowd-pleasing UX?

Take some sticky notes and follow these 6 steps to help you have the ultimate UX and UI.

1) Understand:

In the first step, you are required to create a strategy and get to the core of the product development process. The main aim is to understand the values standing behind our clients. The design team gets in touch with the Product Manager and discusses the product. Few things that need to be decided is who will be the end-users and what will be the use of the product.

All this information will act as a solid ground to design and build the product.

2) Research:

Research is the core of the process. The success and failure of creating engaging web design depend on the quality of the research done. Research about the market, competitors, trends while keeping in mind the guidelines given by the client.

The research will help you decide the overall style and type of your product. You can even think of what layout you would like to have for the website.

3) Sketch:

The next step on the journey is to sketch. Using a paper or a whiteboard, turn all the information that you have gathered into product vision.

You need to ask yourself some questions like, who usable is the system? How easy is the navigation for the outsider? Does the navigation give the anticipated outcome? Make sure you document all your workflow in the form of a presentation.

4) Design:

All the paperwork is now done, and this is where you actually start designing the product. Experiment with your layout, color, fonts, design, etc.

This is the longest step in the entire process. The purpose of this step is not only to create the key screens but to make sure that the website is able to adapt to different screen sizes, mobile-friendly, loading animations, etc.

In case you are not able to design the website all by yourself, speak with a web design and digital marketing agency.

Max Effect Marketing is known for custom web designing in Denver.

5) Implement:

Once your design is ready, you need to implement the same onto the webpage. This step also includes creating the final UX for mobile and web, fix small bugs, if any, adding details and micro-interactions, etc.

After everything is done, it is very crucial to have a final review meeting with all the stakeholders.

6) Evaluate:

The last step is to evaluate and check the quality of the website. Although every step is done with the utmost care, the last evaluation needs to be done. You need to conduct usability tests and report the data.

It is important that you follow each and every step of the process very systematically and in an organized manner for creating a remarkable UX – UI experience. UI/UX design process strategy will help you in achieving the same.

The entire design has to play its parts in the process. This is by far the best way to attract new customers and retain the existing customers as well.

Looking for an expert web design and digital marketing agency? Contact Max Effect Marketing!

6 Advanced E-Commerce PPC Strategies to Help you Stay Ahead of the Curve

E-commerce is considered to be the most challenging verticals in Search Engine Marketing (SEM). You are undoubtedly competing against behemoth retailers like Amazon, Flipkart, Walmart, and many more. Thus, you need to choose the finest PPC agency to help you match these e-commerce giants.

E-commerce websites have bloomed with many new startups striving hard to survive in this highly competitive arena. PPC for e-commerce is an online advertising strategy that promotes an online store for its products/services using ads.

Amazon, the world’s largest online retailer, earned its 26-year history amidst the pandemic situation. Surprisingly, its shares rose 5% in after-hours trade.

You can also find a holy grail in your business if you incorporate customer-centric strategies.

Also read: How to efficiently use PPC advertising for your local business

With increasing competition and dramatically changing online shopping, you need to revamp your PPC strategies to stand out from your competitors.

Are you ready to take the plunge?

1. Carry out Google Shopping Ads

Google Shopping Ads is the most simple and cost-effective way to display products related to the user’s searches and ushers directly to the seller’s site when clicked on it.

Google shopping campaigns are easy to implement on platforms like Shopify and WooCommerce and are proven to generate better conversion and click-through rates.

Are you looking for a reliable PPC service agency in Denver for your small business?

2. Bring in Voice Search

Undoubtedly, voice searches will be the most significant trend for e-commerce marketing strategies in 2020. Every marketer should optimize their content for search terms that have high organic traffic from search engines.

Voice technology has huge open rates and makes your brand stand out.

3. Introduce Structured Markup Language

Brands should add structured markup language (or schema) to the backend to enable search engines to index them appropriately. It makes it easy for search engines to go through the content on a given page and rank it accordingly (only if you have relevant content).

Introducing snippets helps Google to put your products/services in front of your potential audience.

4. Site Speed shouldn’t be Ignored

E-commerce brands should pay attention to site speed, interactive media, and header tags to better user experience. By doing so, you can improve your site’s visibility and click-through rates.

Your website load speed will help you to rank pages higher in search results for relevant keywords by speeding up your page speed score in your paid Google Ads account.

5. Indulge in Influencer Marketing

There’s nothing wrong with tapping into user-generated content (UGC) and influencer marketing. Encourage your users to produce their own content in exchange for a favor or incentive.

This helps in increasing engagement, conversions, and building trust within your community.

Micro-influencers can also help you in the journey to create authenticity and authority for your brand.

Reputed PPC management services will help in raising the bar for your brand.

6. Send out Discount, Offers, or Coupons

Nearly one in three shoppers are looking for discount codes when making a purchase online. Coupons and discounts make customers feel savvier whenever they find a coupon rather than merely handing them the same.

Your customers can ask for a refund or feel annoyed if they’re offered a discount after purchase.

The Bottom Line

Never forget to optimize your product page, shopping ads, and get your pages up-to-date for a smooth shopping experience.

As more and more people turn to E-commerce sites to purchase things, it’s essential to build a coherent, optimized, and multi-faceted PPC presence.

If you don’t acquire proper PPC skills, you should hire a professional PPC campaign management service agency in Denver, Max Effect Marketing to deliver outstanding results and ROI. Contact us!