E-commerce is considered to be the most challenging verticals in Search Engine Marketing (SEM). You are undoubtedly competing against behemoth retailers like Amazon, Flipkart, Walmart, and many more. Thus, you need to choose the finest PPC agency to help you match these e-commerce giants.
E-commerce websites have bloomed with many new startups striving hard to survive in this highly competitive arena. PPC for e-commerce is an online advertising strategy that promotes an online store for its products/services using ads.
Amazon, the world’s largest online retailer, earned its 26-year history amidst the pandemic situation. Surprisingly, its shares rose 5% in after-hours trade.
You can also find a holy grail in your business if you incorporate customer-centric strategies.
Also read: How to efficiently use PPC advertising for your local business
With increasing competition and dramatically changing online shopping, you need to revamp your PPC strategies to stand out from your competitors.
Are you ready to take the plunge?
1. Carry out Google Shopping Ads
Google Shopping Ads is the most simple and cost-effective way to display products related to the user’s searches and ushers directly to the seller’s site when clicked on it.
Google shopping campaigns are easy to implement on platforms like Shopify and WooCommerce and are proven to generate better conversion and click-through rates.
Are you looking for a reliable PPC service agency in Denver for your small business?
2. Bring in Voice Search
Undoubtedly, voice searches will be the most significant trend for e-commerce marketing strategies in 2020. Every marketer should optimize their content for search terms that have high organic traffic from search engines.
Voice technology has huge open rates and makes your brand stand out.
3. Introduce Structured Markup Language
Brands should add structured markup language (or schema) to the backend to enable search engines to index them appropriately. It makes it easy for search engines to go through the content on a given page and rank it accordingly (only if you have relevant content).
Introducing snippets helps Google to put your products/services in front of your potential audience.
4. Site Speed shouldn’t be Ignored
E-commerce brands should pay attention to site speed, interactive media, and header tags to better user experience. By doing so, you can improve your site’s visibility and click-through rates.
Your website load speed will help you to rank pages higher in search results for relevant keywords by speeding up your page speed score in your paid Google Ads account.
5. Indulge in Influencer Marketing
There’s nothing wrong with tapping into user-generated content (UGC) and influencer marketing. Encourage your users to produce their own content in exchange for a favor or incentive.
This helps in increasing engagement, conversions, and building trust within your community.
Micro-influencers can also help you in the journey to create authenticity and authority for your brand.
Reputed PPC management services will help in raising the bar for your brand.
6. Send out Discount, Offers, or Coupons
Nearly one in three shoppers are looking for discount codes when making a purchase online. Coupons and discounts make customers feel savvier whenever they find a coupon rather than merely handing them the same.
Your customers can ask for a refund or feel annoyed if they’re offered a discount after purchase.
The Bottom Line
Never forget to optimize your product page, shopping ads, and get your pages up-to-date for a smooth shopping experience.
As more and more people turn to E-commerce sites to purchase things, it’s essential to build a coherent, optimized, and multi-faceted PPC presence.
If you don’t acquire proper PPC skills, you should hire a professional PPC campaign management service agency in Denver, Max Effect Marketing to deliver outstanding results and ROI. Contact us!
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