SEO For Healthcare: Five Tactics for Healthcare Providers to Rank Their Website on Google!

Have you ever wondered what tactics doctors and healthcare providers use to rank their websites and medical practices on Google? Medical firms like to be at the top of a search engine’s list of information, for natural reasons.  Every purchasing decision requires some amount of trust on the part of the buyer, but this is supercharged when making a medical decision.  

The higher your website is, the more baseline trust you will have with your customer, leading to a higher conversion rate.

So how can you move your website up Google’s results page?  The answer is SearchEngine Optimization.  Below are five of the most effective SEO tactics you can implement on your healthcare website to increase your ranking basically overnight!

1. Make Sure Your Healthcare Website is Compatible with Mobile Devices!

The importance of mobile-friendliness in SEO for doctors cannot be overstated.  As much as 62% of internet users currently use a mobile phone to access the internet.  If your website is not compatible with mobile devices or smartphones and tablets, you are missing out on millions and millions of potential customers because you are not existing where they are.

2. Select the Correct Keywords!

Any marketing strategy needs an intimate understanding of the target demographic.  In the world of SEO, learning what keywords people will utilize when looking for the healthcare services you offer is perhaps the most important step you can take.

Having strong keywords that match with the search terms your potential customers will be using raises the chances of appearing high.  The trick is to optimize keywords in a natural way to make the content more creative and engaging.

3. Use Social Media to Your Advantage!

To assess the consistency of a website or a single webpage, search engines weigh various factors.  Social media can easily grab attention from a wide audience and drive traffic to your website, which creates a positive feedback loop by increasing the visibility of your website to search engines.

4. Create Content that is Unique and Original!

Many healthcare companies have very similar content on their pages as their competitors.  The key is to make the medical jargon more everyday speak, something your potential customers can understand and interact with.

Use suitable material to educate the followers and showcase the best parts of your practice or service.

5. Encourage the Use of Online Reviews!

When you’re not interacting with a new patient face-to-face, it’s challenging to make a positive impression.  The problem can be solved with the aid of online feedback.  It’s a no-brainer that making positive feedback from former customers is beneficial in attracting new customers.

High Google ratings, Yelp reviews, and HealthGrades scores can instill trust in your company from new customers, increase authority in your website, and will also improve your search rankings.

In a nutshell, it’s never too late to get started in the field of Healthcare SEO.  Regardless of how much content is on your website, it is better to get started earlier rather than later.  It’s like the old Chinese proverb goes, “The best time to plant a tree is ten years ago.  The second-best time is today.” Websites take time to rank in search engines, so the only way to get a head start is to start now!

Looking for help with your SEO? Contact the BEST digital marketing agency in Denver, MAX EFFECT MARKETING! We work to provide big-picture solutions at small-business prices.  Call us today to get started!